VinelandRecruiter Since 2001
the smart solution for Vineland jobs

Associate Director, US Biomarker Lab Segment Strategy

Company: Merck & Co., Inc.
Location: Vineland
Posted on: June 12, 2021

Job Description:

Job Description

Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them.

We are currently recruiting for a Marketing Associate Director, Precision Medicine Lab Segment Strategy within US Oncology Marketing.

The Marketing Associate Director will be responsible for development and implementation of both the strategic and tactical marketing programs for biomarkers and diagnostics in the laboratory customer segment for the oncology portfolio in the US market. The successful candidate will also serve as the lead for Precision Medicine for the Microsatellite Instability - High (MSI-H), Gastrointestinal (GI), Prostate, Tumor mutational burden-high (TMB-H), Renal Cell Carcinoma (RCC) tumor specific brand tumor franchises.

Key Responsibilities Include:

  • Lead development of overall lab segment strategy and execution tactical plans for National Commercial Labs, Regional Reference, Academic, and Community labs in US market across the oncology portfolio

  • Lead on Microsatellite Instability - High (MSI-H), Gastrointestinal (GI), Prostate, Tumor mutational burden-high (TMB-H), Renal Cell Carcinoma (RCC) tumor specific brand teams providing insights and diagnostic strategic initiatives to aid the tumor brand team promotional plans

  • Lead Lab segment launch readiness planning for new biomarker-guided indications, including but not limited to launch playbook, launch promotional resources, and launch progress reports

  • Provide strategic direction of Oncology Diagnostic Specialist (ODS) Key Account Specialists in lab segment and in collaboration with Oncology Diagnostic Specialist leadership, define, measure and report key performance indicators in the lab customer segment

  • Develop Lab customer engagement plan, attending and leading lab customer segment face to face meetings to drive execution of the strategic plan and partnership programs

  • Serve as point for access and reimbursement for diagnostic testing and coordinate initiatives with Access team to ensure access for companion diagnostic testing for oncology portfolio

  • Serve as Precision Medicine point with diagnostic partners

  • Address lab customer issues relating to test result reporting and alignment with label indication

  • Monitor market and competitive intelligence activities within the lab segment

Education Minimum Requirements:

  • Bachelo's degree (BS/BA)

  • Master's degree (MBA) preferred


  • Minimum of 5 years of industry experience (pharmaceutical and/or diagnostic) is required, including at least 2 years of pharmaceutical.

  • Minimum of 3 years of marketing experience

  • The position will require a solid understanding of the role of biomarkers & diagnostics in personalized medicine as well as established connections and relationships in the diagnostic and laboratory space.

  • Strong leadership skills and ability to collaborate across the organization

  • Proven ability to work with many areas of marketing management including strategy development, engagement programs, market research, segmentation, competitive dynamics, and issues management in a highly complex and dynamic environment

  • Strong business acumen and a demonstrated ability to understand and manage key levers that drive growth and profitability.

  • Significant & demonstrated commercial leadership in marketplace assessment, development of product strategy, short- & long-range business planning, market access & reimbursement

  • Strong leadership, problem solving, teamwork, analytical, written/verbal communication, and presentation skills

  • Collaboration with business partners, influencing without authority and working successfully with cross-functional teams

  • 35% Travel, including some weekend


  • Oncology marketing experience


Upper Gwynedd, PA OR Virtual

Residents of Colorado

Click here to request this role's pay range.

Our Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.



Who we are

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for

In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.

Invent. Impact. Inspire.


In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

For more information about personal rights under Equal Employment Opportunity, visit:

EEOC Poster

EEOC GINA Supplement

OFCCP EEO Supplement

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:




VISA Sponsorship:


Travel Requirements:


Flexible Work Arrangements:

Remote Work, Telecommuting


Not Indicated

Valid Driving License:


Hazardous Material(s):

Number of Openings:


Keywords: Merck & Co., Inc., Vineland , Associate Director, US Biomarker Lab Segment Strategy, Other , Vineland, New Jersey

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest New Jersey jobs by following @recnetNJ on Twitter!

Vineland RSS job feeds