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Data & Marketing Automation Manager

Company: University of Maryland Medical System
Location: Millersville
Posted on: June 21, 2019

Job Description:

What You Will Do:General SummaryThe Marketing Automation Manager will serve as the organizational expert of CRM, marketing automation, and data and analytics for the University of Maryland Medical System. Reporting to the Sr. Director of System Strategic Marketing, you will play an essential role in development and execution of lead nurturing, technical management of integrated marketing automation platforms, and overall database management. A critical aspect of this role will be partnering with marketing and organizational stakeholders to define KPI??s, create custom reporting dashboards, and conduct data analysis to inform marketing and business strategy. The ideal candidate is passionate about data-driven marketing, data analysis and reporting, and has the knowledge and skills to maintain and optimize a marketing database for the entire Medical System.Principal Responsibilities and TasksThe following statements are intended to describe the general nature and level of work being performed by people assigned to this classification.? These are not to be construed as an exhaustive list of all job duties performed by personnel so classified.??Manage growth and overall health of the marketing database including driving data requirements, hygiene, enrichment and processing. Act as the primary liaison with IT and other owners of the individual data sources to ensure integrity, overall health and usability of the data going into the data warehouse.??Reporting and analysis critical for measuring program impact relative to key performance indicators and best practices. Create custom reports and dashboards; produce regular reports to track campaign performance and assess against KPIs and ROI goals.??Translate marketing requests into data-driven insights for targeting segments and provide recommendations for executing and optimizing marketing plans; requires the ability to translate business data and metrics into reality based scenarios and approaches.??Oversight and management of marketing automation and reporting technologies, including the customer relationship management system, email automation platform and other technologies going forward. Ensure integration of these technologies for effective digital marketing execution and reporting.??Support multi-channel engagement marketing strategies, with an emphasis on email and digital content, to drive engagement at all stages of the lifecycle. Partner with marketing leadership to develop behavioral segmentation and scoring strategies to ensure we deliver relevant and timely information.??Build and execute email campaigns, including logic-based journeys, and tracking and reporting of results. Optimize campaigns through segmentation, content/messaging and design strategies with the goal of increasing engagement and conversions.??Ensure that marketing automation and data management processes follow industry best practices and established deliverability guidelines to maintain a strong sender reputation with internet service providers; monitor emails engagement metrics to ensure good standing.??Run all queries on the database for marketing intelligence, audience segmentation, mail/email list pulls and gathering data for reports.??Act as marketing lead for database, PII and privacy initiatives working with Legal, Information Systems, and vendors.??Act as a resource to all users of the system by conducting training and providing ongoing education/ support. Assist in adoption, education and rollout of new CRM, email automation and other related technologies, product releases and customizations.What You Need to Be Successful:Education and Experience ??Bachelor??s degree in marketing, data analysis, business or related field. A combination of equivalent education and applicable experience may be substituted. ??8+ years marketing experience specifically around customer database management and marketing automation. Healthcare marketing experience preferred.??Proficient in SAS/SQL programming.??Strong knowledge of relational database fundamentals and database management best practices??Proven track record of database growth and maintaining overall health of the database.??Experience with Salesforce Marketing Cloud or similar marketing automation platform.??Knowledge of Google Analytics and Google Tag Manager??Ability to create advanced reports using such tools as Excel, Access or Tableau. ??Demonstrated ability and understanding of various system integrations.???Knowledge, Skills and Abilities??Work with large datasets using data analysis tools such as SQL and Excel. ??Strong critical thinking skills are essential including the ability to understand analytics and transform them into insights that support business goals??Excellent project management skills with the demonstrate ability to juggle multiple projects/tasks across various user groups.??Understanding of business processes and ability to translate into application functionality??Must be a go-getter and data enthusiast who thrives on working in fast-paced environment??Strong team player with service-oriented attitude and customer focus; proven ability to support customers with diverse requirements??Excellent written and verbal communication skillsWe are an Equal Opportunity/Affirmative Action employer. ?All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Keywords: University of Maryland Medical System, Vineland , Data & Marketing Automation Manager, Executive , Millersville, New Jersey

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