Marketing Coordinator

Company: ComTec Systems
Location: Vineland
Posted on: September 17, 2022

Job Description:

The Role The marketing coordinator is responsible for the creation of marketing content, distribution of this content, and analysis of the effectiveness of the content. This resource plays a key role in development of the marketing strategy for ComTec's partner channel, ComTec's existing client base, and prospects of each.

• Role reports to the Senior Director of Sales
• Resource will be asked to take direction from the leadership team, document priorities and planned activities, and then deliver against that plan
• Resource will coordinate activities across internal and external talent
• Resource will work closely with Sales to create top of funnel lead generation
• Resource will work closely with the Product dev team to understand product and service value props and communicate that to the market
• Resource will work closely with the Channel dev team to understand partner program value prop and communicate that to potential partners
• Resource will work closely with the Customer Success Team to develop content for education of the client base
  Key Performance Indicators Role will be measured by the effectiveness of marketing efforts to generate opportunities:
  • New client leads
  • New partner leads
  • Upsell and cross-sell in existing client base
  • Role will be measured by the ability for the resource to measure and report on this effectiveness of efforts
  • Role will be measured by adherence to ComTec Core Values
    Experience & Skills
    • HubSpot or similar platform
    • ZoomInfo or the like
    • Social Media marketing management
    • A solid understanding of SEO/SEM and how to implement/measure

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